BA Hub is a free platform. To keep improving it we use a small amount of privacy-friendly analytics — but only if you say yes. We never show ads, and we never sell your data.
The short version
- We use essential cookies to make the site work (these are always on).
- We use analytics to see how the platform is used — only after you click “Accept” on the cookie banner.
- The analytics data is anonymous — it isn’t tied to your name and we don’t store the content of your messages.
- If you create an account we collect your email address, and if you download a resource we ask for your name — used only for those purposes, kept separate from the analytics.
- No advertising. No selling or sharing your data with third parties for marketing.
- You can change your mind any time using the button at the bottom of this page.
What we collect (and why)
Because BA Hub is free, this analytics is how we learn what’s genuinely useful, what to fix, and what to build next. When you accept, we record anonymous events such as:
What is Billie?
Billie is the built-in help feature on every BA Hub page — she answers business-analysis questions to guide you as you work. She is not an AI assistant or chatbot, and she never collects personal data. We simply log which questions she’s asked (with any emails and phone numbers stripped out first) so we can spot gaps and improve her answers.
| What | Why we look at it |
|---|---|
| Pages and tools opened, time on page, scroll depth | To see what people actually use and where they drop off |
| Questions asked to Billie (our built-in BA help, not an AI assistant) — and whether she could answer | To learn what people need help with and fix gaps in her answers |
| JavaScript errors & “storage full” events | To find and fix things that are broken |
| Rage-clicks and blocked form submits | To find where people get stuck or frustrated |
| An anonymous browser id, persona, plan, discipline, device/viewport | To group activity without identifying you personally |
What we never collect
Your name and email are never sent to analytics — the usage data above stays anonymous. (We do collect your email for your account and your name for resource downloads, as described below, but that is kept separate.) The text of your Billie questions is scrubbed of any email addresses and phone numbers before it’s recorded. We don’t track you across other websites, and there are no advertising or social-media tracking cookies.
Your account & resource downloads
A couple of things on BA Hub need real details. These are kept completely separate from the anonymous analytics above and are used only for the purpose you gave them for:
| What | When | Why we use it |
|---|---|---|
| Your email address | When you create an account | To set up and secure your account, sign you in, and save your progress |
| Your name | When you download a resource | To personalise the resource and provide it to you |
We don’t add you to marketing emails without asking you first, we don’t sell or share these details, and they are never passed to the anonymous analytics. They’re stored securely in our account system, and you can ask us to delete them at any time.
Cookies & storage we use
| Name | Type | Purpose |
|---|---|---|
| bahub-consent | Essential | Remembers your cookie choice (kept 12 months) |
| bahub_auth / app state | Essential | Keeps you signed in and saves your work in your browser |
| bahub_visitor_id | Analytics | An anonymous id so we can count unique visits — only set if you accept |
| bahub_evt_queue | Analytics | Temporarily holds events in your browser before sending — only if you accept |
Most of these are stored in your browser’s local storage rather than traditional cookies, but we treat them the same way for your privacy.
Our lawful basis
Essential cookies are used under our legitimate interest in providing a working website. Analytics cookies are used only with your consent, as required by the UK’s Privacy and Electronic Communications Regulations (PECR) and the UK GDPR. Rejecting analytics will never stop the platform working.
Where you give us your email (to create an account) or your name (to download a resource), we process it because it is necessary to provide the service you asked for. If we ever want to send you marketing, we’ll ask for your separate consent first.
How long we keep it
Anonymous analytics events are kept for up to 180 days and then automatically deleted. Your saved work stays in your own browser (and your account, if you have one) until you remove it.
Your account email and any name you give for a download are kept while your account is active, and deleted when you close your account or ask us to remove them.
Your choices & rights
You can accept or reject analytics at any time using the button below. Under UK GDPR you also have the right to ask what data we hold and to request its deletion. For anything privacy-related, use our support page.
Change your cookie choice
Opens the cookie banner so you can update your preference.
Last updated: 18 June 2026 · BA Hub · Questions? contact support